Thursday, July 26, 2007

Pranksters and Marketers Will Use This for Evil

How cool is this?! Kameraflage technology works by using special colors that are invisible to the naked eye but can be detected by a digital camera. (Notice that you can see a lightening bolt coming from the cloud on the shirt only in the display on the iPhone.) I'm thinking of not only the art/craft possibilities, but the practical joke possibilities as well. Wouldn't you love to sport an invisible thumbs-down symbol on the outfit you wear to the next wedding you attend where you just *know* it won't last? ha ha It would only shown up in the final photos!

This technology could be good (or bad) for some stealth marketing too. What if you took photos of well-known buildings or landmarks only to find a giant advertisement revealed when you looked through your digital camera's viewfinder? Or graffiti! What if graffiti artists started using these colors. That could actually be a good thing. Maybe I shouldn't be giving anyone crazy ideas. I'll go back to thinking about fun art/craft projects.

via Gizmodo.

(edited to note: Okay, I just took a more in-depth look at the Kameraflage site and they *are* marketing Kameraflage Billboard™ as a way for "advertisers to place messages in new locations and situations." All I have to say is thank goodness for Photoshop.)

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