How cool is this?! Kameraflage technology works by using special colors that are invisible to the naked eye but can be detected by a digital camera. (Notice that you can see a lightening bolt coming from the cloud on the shirt only in the display on the iPhone.) I'm thinking of not only the art/craft possibilities, but the practical joke possibilities as well. Wouldn't you love to sport an invisible thumbs-down symbol on the outfit you wear to the next wedding you attend where you just *know* it won't last? ha ha It would only shown up in the final photos!This technology could be good (or bad) for some stealth marketing too. What if you took photos of well-known buildings or landmarks only to find a giant advertisement revealed when you looked through your digital camera's viewfinder? Or graffiti! What if graffiti artists started using these colors. That could actually be a good thing. Maybe I shouldn't be giving anyone crazy ideas. I'll go back to thinking about fun art/craft projects.
via Gizmodo.
(edited to note: Okay, I just took a more in-depth look at the Kameraflage site and they *are* marketing Kameraflage Billboard™ as a way for "advertisers to place messages in new locations and situations." All I have to say is thank goodness for Photoshop.)
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