Customized Fortune Cookie

Here's a neat little marketing idea, that I'll bet is actually pretty expensive when it comes right down to it. Customized fortune cookies! (Click on the photo to see a larger version.) We ordered some snorkeling gear recently and this was in the package. I have to tell you though that I did not eat the cookie because the wrapper had come open, but I thought it was a really interesting way for Snorkel-Mart to make themselves memorable. And it's not the usual snorkel or dive related promo such as something to do with the ocean or fish; I like that the fortune cookie promo was paired with snorkel products. What other ways have you seen to make your packages more memorable?